Coming soon on Kickstarter · premium breath candy
Your mouth, your flex.
The first breath candy you pull out to be seen. It works on the cause of bad breath, not just the smell. The flex up front, 2000 years of science on the back.
The real problem
Mint masks it for 20 minutes. Then it's back.
Breath products sell shame: something you slip quietly into your pocket. And all they do is perfume over the smell, without ever touching what creates it. We decided to flip both.
What changes
Oral bad breath comes from bacteria that, on the tongue, produce sulfur gases. HONOKIA acts on all four levers at once.
Botanical actives target the bacteria that produce the smell: we go after the factory, not just the gas.
Zinc neutralizes the volatile sulfur compounds, the molecules truly responsible for the smell.
Slow sucking boosts saliva, which flushes bacteria and deposits off the back of the tongue.
100% sugar-free base: no new fuel for the bacteria. Good for your teeth, as a bonus.
Why it's credible
Chinese pharmacopoeia has treated the stomach→mouth axis since the Han era. Modern science decoded why it works. We brought the two together, and we'll settle it with a gas meter.
*Result measured on the ingredient (magnolia bark extract) in the lab (2007 study). The efficacy of the finished HONOKIA lozenge is the subject of its own instrumental study, whose figures will be published during the campaign.
The object
Two-tone blue↔pink, ridged face for the tongue. Recognizable without reading the pack. That's the flex.
How it works
You join the launch list. We send you right away the mini-guide “the 3 herbs that truly kill bad breath”.
The day the Kickstarter opens, you get an email. No noise in between, promise.
Pre-launch subscribers get the best price, reserved for the very first. Then you get your tin.
Join the list: early access to the Kickstarter, founder price, and the science mini-guide right now. It's free and no strings attached.
Frequently asked
No. HONOKIA is premium confectionery, a lozenge to suck. It's never presented as a treatment, and it only acts on bad breath of oral origin.
We're finalizing the formula and the manufacturing partner. The launch will be on Kickstarter. Sign up to be told first, without missing a thing.
The Kickstarter price will be announced at launch. Pre-launch subscribers unlock the founder price, reserved for the very first.
Yes: a 100% polyol base, non-cariogenic. Good for your teeth, and above all: no sugar to feed the bacteria behind the smell.
The ingredients have real scientific literature behind them (see the science section). The efficacy of the finished lozenge is measured with a gas meter in our own study: the figures will be published during the campaign, no hype.